Love your client. Sounds simple, right?
But in its simplicity, this action is often not truly understood. As the big man, Toni Robbins, points out: “Don’t fall in love with your product, fall in love with your client.” I truly believe he couldn’t have made a more valid point.
“Don’t fall in love with your product, fall in love with your client.”
What does it mean to fall in love with your client? Let’s say you have an exciting product that you know a client will want because of their desire for a certain hair style. The product might do a great job, but if the client isn’t satisfied with the overall experience there is a high chance they won’t come back to you. Instead, they will look for another hair artist (with the same product by the way) who will give them the attention they are seeking.
Two people could have the exact same qualifications, but simply put, if one of them is an asshole and the other is not, which stylist do you think the client will want to spend their precious time with? Clearly the nicer one!
A book which has recently caught my attention, The Magic of Thinking Big by David Schwartz (great book), looks at this concept in great detail. In one of the chapters, Schwartz wrote about an incident in a store where there was a dispute between a store manager and a customer – a low paying customer. The manager simply walked away saying he was wasting his time on a “small” customer. Following the incident, some calculations were made to show how much the customer spent yearly at the store, which added up to a decent amount.
Anyway, point being don’t treat customers based on what they are paying, because they are all paying you in the end!! Some higher paying customers may only come twice a year, while lower paying customers may show up twice a month.
The moral here is to treat them all as equals.
How do you treat your clients fairly? First, become conscious of when you are about to treat someone differently. I mean obviously don’t attack your new clients with hugs like you may do with your “fave” clients, but you know what I’m getting at here.
Once you become conscious of your attitude, commit then and there to treating that client, that human, as well as the client who just left your chair.
The more you do this, the more you will be amazed at how much easier it becomes. You start to realize that every human being is pretty damn great – once you break down the elusive wall!
Everybody wants a little bit of attention and everybody wants to be loved. The moment you realize that you are not special and we are all equal is the moment you will begin to treat everyone equally. Always be willing to share your attention and love. You would be surprised – the toughest, meanest client can be broken down by a genuine smile and a sincere willingness on your part to help.
Genuine desire to help and love cannot be faked. This will differentiate between someone good and someone great. But hey, if you need to, fake it till you make it! You’ve got to start somewhere.
AND that is how you fall in love with your client!
Now here’s an added bonus – if you apply this to your everyday life, whether it is at work or home, you’re guaranteed to feel the love in return!